As the agency of record, we built this brand from the ground up which included creating a website, social media platforms, weekly emails, video and photography in order to promote businesses along this lively corridor.  Wilton Drive is a lively LGBT+ destination in the heart of Fort Lauderdale that draws hundreds of thousands of people each year. When faced with an enormous street improvement project, the City of Wilton Manors engaged Lightship to brand “The Drive” and promote its hundreds of businesses.  The branding and campaigns were so successful that the city hired Lightship to continue to brand the area and promote its businesses even after construction was completed.