We conceived of and developed all of the video, photography and graphic elements for the non-profit’s 2020 kick-off digital campaign which spanned display advertising, mobile conquesting and paid social media promotions. The Y was looking for a new campaign to encourage people to join one of their 13 South Florida locations and tapped Lightship to develop the campaign and all of the related assets.  A diverse cast of actors were engaged for the spots and Lightship shot both video and photography on location at the Y’s premier South Florida facility. The assets were then edited with graphics and formatted for paid social media promotions, digital display advertising and mobile conquesting.